In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
Calls-to-action. We’re confronted with countless CTAs every… single… day. But have you ever noticed why you click on some more than others? Lori Hill explores three tried-and-true tricks to boosting click-through on your CTAs.
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Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.
Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.
Have you gotten your ABM program off the ground? If not, freshen up on the tools of account-based marketing, and start rethinking your approaches to engage your core audience.
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
“At Apruve, we’re blogging five times a week, adding up to 20 hours (4 hours X 5 days) if we did it ourselves. With ClearVoice, I can handle the content generation and management in just 2.5 hours, saving us 17.5 hours a week!” – Matt Osborn, Apruve
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.
Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.
Without great content, marketing automation is useless. Learn how content can power your funnel; which types of content to use in the stages of your funnel; how to get the most out of what you create; and how to amplify and promote your content. Length: 41 pages.
Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and nurtures them down the sales funnel.
