Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
How to Increase Webinar Attendance With Your Own Concierge Chatbot
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
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Customer Messaging Platform Showdown: Drift vs. Intercom
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Artificial Intelligence Options Compared for NLP: Which to Use for Your Chatbot
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
Long-Form Content: Creating Ebooks That Convert (4 of 5)
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
The State of Chatbots After Cambridge Analytica: Hurt or Helped?
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
How to Make Effective CTAs: The 3 Important Components
Calls-to-action. We’re confronted with countless CTAs every… single… day. But have you ever noticed why you click on some more than others? Lori Hill explores three tried-and-true tricks to boosting click-through on your CTAs.
How to Set Up a Free Live Website Chat in Under 15 Minutes
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.