Content Radar: What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-parts series.
How to Make Effective CTAs: The 3 Important Components
Calls-to-action. We’re confronted with countless CTAs every… single… day. But have you ever noticed why you click on some more than others? Lori Hill explores three tried-and-true tricks to boosting click-through on your CTAs.
How to Set Up a Free Live Website Chat in Under 15 Minutes
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.
Discover Content Made Simple
Because Great Content Design Doesn’t Just HappenGet A Live Demo
How to Increase Webinar Attendance With Your Own Concierge Chatbot
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Focus on Customer Experience (CX) to Grow Your Marketing Agency
Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?
6 Key Updates That Will Make You Consider Chatbot Marketing
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.
Understanding How ABM Fits Into Your Martech Strategy
Have you gotten your ABM program off the ground? If not, freshen up on the tools of account-based marketing, and start rethinking your approaches to engage your core audience.
DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
Better Salespeople: Content Marketing’s Forgotten Value Proposition
The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Ben Beck walks you through it in this DIY guide.
How Apruve Saves Times, Generates More Leads With ClearVoice
“At Apruve, we’re blogging five times a week, adding up to 20 hours (4 hours X 5 days) if we did it ourselves. With ClearVoice, I can handle the content generation and management in just 2.5 hours, saving us 17.5 hours a week!” – Matt Osborn, Apruve
The Key to Moving Your Blog Subscribers Closer to Close
Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.
How to Leverage Content Marketing to Power Your B2B Funnel
Without great content, marketing automation is useless. Learn how content can power your funnel; which types of content to use in the stages of your funnel; how to get the most out of what you create; and how to amplify and promote your content. Length: 41 pages.