How to Explain the Value of Quality Leads to Clients (or Your Own Team)
To attract leads and thus, customers within your niche and industry, brands need reputable, well-written content. But how can you help clients understand this? Here, experts share their advice.
What Is Inbound Marketing? A Guide to Sending Customers Your Way
Inbound marketing is not a cold call. It’s more like a warm welcome. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay.
Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection
Connecting with customers during the COVID-19 pandemic can be a struggle. Here are a few ways you can pique their interests and make a human connection.
Facebook Chatbot: How to Build Your Own in About 10 Minutes
Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
20 Must-Have Marketing Lead Generation Tools
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
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Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
How to Write a Call to Action People Actually Want to Click
You know how to write a call to action, but are you getting click-throughs? These out-of-the-box ideas leverage themes to entice clicks and conversions.
15 Examples of Irresistible Calls to Action to Use in Your Content Marketing
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
7 Persuasive Copywriting Hacks That Will Lead to More Conversions
From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
How to Write Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
Improving Your Google Ad Quality Score: How to Make Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
2019 Survey Results: What’s Your Biggest Challenge With Content?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.