You know how to write a call to action, but are you getting click-throughs? These out-of-the-box ideas leverage themes to entice clicks and conversions.
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
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Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
