Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
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Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
Driving consumers to a landing page to capture their contact info in exchange for something (white paper, case study, webinar, etc.) might be a tried-and-true technique for lead gen, but has your go-to strategy lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
Calls-to-action. We’re confronted with countless CTAs every… single… day. But have you ever noticed why you click on some more than others? Lori Hill explores three tried-and-true tricks to boosting click-through on your CTAs.
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?
