Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
You know how to write a call to action, but are you getting click-throughs? These out-of-the-box ideas leverage themes to entice clicks and conversions.
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
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Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
Martech expert Ben Beck shares his top five favorite tools for increasing website traffic and boosting conversion rates.
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
