How to Obtain (or Write) Powerful Testimonials
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.
Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM
If your team is looking for new, innovative ways to conduct surveys for your new product or feature idea, then one of these survey respondent tools will get the job done.
How to Improve Your Product With Remote Focus Groups
If you’re focused on building, launching, or improving your products in 2020, the way in which your teams work with focus groups has changed.
Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies [Ebook]
Preparation and communication is essential for business continuity. Learn the necessary elements of an effective content strategy to weather a crisis.
How to Write a Successful Executive Summary [Template + Example]
Master one of the most vital documents for high-level business development communications: the executive summary. See a real-life example, with expert tips.
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How to Write Elevator Pitches That Win Prospects
Here it is: Everything you ever wanted to know about crafting an effective and compelling elevator pitch, plus three persuasive examples.
4 Content Personalization Strategies and How You Can Start Using Them Today
If you want to engage with customers as individuals you must have a personalization strategy to be successful.
5 Job Interview Elevator Pitch Examples That Exemplify Confidence
Whether it’s an entry-level job or you’re looking to make a big move, these elevator pitch examples will help you come prepared and boost your confidence.
Marketing During a Crisis: 5 Brands That Did It Right (Plus Tips to Avoid Misfires)
Want to be a fearless marketer at a time of crisis? Here are things that brands did right — and wrong — when it came to marketing in tough times.
10 Best Practices for Remote Workers Who Need a Refresher
These best practices for remote workers will help you stay productive and connected to colleagues whether you work from home sporadically or every day.
5 Marketing Elevator Pitch Examples for Growing Your Business
In every smart marketer’s toolkit is a winning elevator pitch. But the quality and delivery of it can make or break a lead. Learn from these stellar examples.
Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
5 Inspiring Elevator Pitch Examples for Entrepreneurs
Try these five inspiring — and effective — elevator pitches for entrepreneurs to build your business ASAP.
3 Successful Elevator Pitches Examples for Movies
Curious about movie elevator pitches that made cinema magic — and even won awards? Check out these successful examples for inspiration.
How to Spot Deepfakes and Fake News: Tips and Detection Tools
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.