This guide explains the benefits of content marketing for businesses of all sizes and includes business content examples that you can use to attract and convert more customers and outpace your competition.
Tag - Budgeting for Content
From skyrocketing your SEO rankings to creating brand advocates, learn four undeniable reasons your brand should invest in content today.
If you're questioning if it's possible to pursue content marketing in your overall advertising mix as a small business owner, the answer is, yes.
Marketing spend is the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and more.
Replay our webinar with Brittni Kinney Ratliff, VP at Influence & Co., and Sarah Maschoff, Senior Customer Success Manager at ClearVoice, as they dive into how you can get the most out of your content marketing strategy, focusing...
Get survey results and a full-time freelancer's breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Respecting freelancers' time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don't drive away good talent.
For all of you who are wondering what a social content producer can do, let's look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
The survey results are in! See our 'Freelance Writer Survey: Experience, Pay and Gender' infographic. Which freelancers are more likely to create various content types? How much should you expect to pay per word or per hour? See...
We assigned three writers the same assignment, a 400-word article about "Security Best Practices for Development Operations Teams." Twenty editorial pros rated the quality of each of submission. Here are the findings…
We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?
Why should you invest time and money in content marketing? Because it pays off. Learn seven big benefits of creating content that provides undeniable value for your target audience.