Author

Danny Goodwin

Danny Goodwin is a professional editor, writer, and ghostwriter with 10 years of experience in marketing. He covers social media and search marketing news for Search Engine Journal, and was formerly the editor of Search Engine Watch. Follow him on Twitter.

6 Steps to Building an Audience With Content

If you want to see results in six months, go buy advertising. It takes a long time — up to 18 months or even longer — to build a relationship with an audience. Danny Goodwin explains what Joe Pulizzi threw down at the Adobe conference last month.

April 5, 2017

How to Manage the Ghostwriting Process When Your CEO Is Swamped

You know your CEO should be guest posting, but who has the time to write articles AND run a company? That’s where ghostwriting comes in.

October 25, 2016