What Is Alt Text?
Why and when should you use alt text? Learn the basics of this accessibility tool to enhance your website.
What Is Customer Lifetime Value?
Retaining ALL customers simply isn’t feasible, nor is it desirable. So, which customer should be better targeted when it comes to marketing efforts? Learn more.
What Are Display Ads?
When used correctly, display advertising can help a company or organization increase brand awareness, and reach customers at just about every phase of the marketing or sales funnel.
What Is Funnel Velocity?
From boosting conversion rates to developing a content plan, understanding funnel velocity is important for all marketers.