8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess
Voice-to-text tools are the future of marketing. Learn eight tools that can boost productivity, save you money, and help you multitask.
The Creative’s Guide to Writing Persuasive Podcast Descriptions
Whether you need to write a podcast description for your own show or you’ve been hired to write one for someone else, use this foolproof formula to put together a compelling podcast description that draws listeners in.
Want to Grow Your Podcast Audience? Focus on These Three Areas
A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.
When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
Podcast Advertising: A New Multimillion Dollar Frontier
Making money from doing something you love is the ultimate goal. But there are many different avenues for podcast advertising, from produced reads to branded podcasts — which is right for you?
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What’s the Podcast Script Beating Up Against My Chest?
Want to make a stand-out podcast? Your college essay-writing skills are about to come in handy!
How to Create a Podcast: A Step-by-Step Guide for Content Marketers
From coming up with a catchy name to getting the sound right, details matter when creating a podcast. Use this guide to ensure you hit all the components of creating a successful podcast.
Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?
There are many different podcast structures, from reported journalism to thematic talk shows — and then there are some that define their own genre. Take a look at some of the more common (and uncommon) podcast structures to get inspiration for your own.
Why It’s Important to Define Your Audience When Making a Podcast
Defining your niche audience is one of the first things you should do when creating a podcast. After all, that key component will influence every decision that comes after, from topic choices to guest hosts.
Hopping on the Podcast Caravan With One Foot Still Dangling Off
What do you do when fears and questions are about to stop you from making a podcast? You create a good old-fashioned pros and cons list, that’s what!
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy
We’re chatting with Wondery Chief Content Officer Marshall Lewy on how great podcast producers craft story, hire voices, and how businesses can emulate their practices to get way more downloads.
6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
DIY Guide: Build Your Own Alexa Flash Briefing Skill in Under an Hour
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Speak Up: Why It’s Time for You to Create a Voice Marketing Strategy
On the #ContentRadar this week: Sounds like it is time to create a voice marketing strategy. Also, Facebook, Google, and Microsoft join powers; cord-cutting skyrockets beyond expectations; and why you may not want to lay off your entire social media team when downsizing.