Using predictive techniques can help you create more impactful content. Here are five ways you can use predictive SEO in your content marketing efforts.
You don’t have to be an investigative journalist to think like one. Learn how to uncover new angles, sharpen your skills, and become a stronger storyteller overall.
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
The gig economy is growing and that means both good and bad things for freelancers. Find out how you can stay relevant no matter how much competition comes your way.
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The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
Whether there’s no one on your team with content experience or your marketing team is simply tapped out, hiring a professional freelance content creator just might be the solution.
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.
These time-saving tools will streamline your business flow, boost productivity — and most importantly — save your sanity.
Headlines can make or break your content. After all, they can be the determining factor in whether or not you get the click. Here’s how to improve your headline writing.
Think you only need goals when you’re tacking a huge project? That mentality could be holding you back from greater productivity and a long-lasting career.
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
Andy Crestodina is a content marketing expert and co-founder of Orbit Media. In this interview, Andy reveals how to keep your blog relevant and successful.
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
If you’ve been feeling burned out lately or have writer’s block, a solo writing retreat might be just what you need to gain a fresh perspective and get back in the game.
Freelancers need to stay educated and prepared for the road ahead. Here are seven predictions for what the freelance marketplace will look like in the years to come.