How to Create Brand Copy Guidelines and Templates
Creating your own set of copy guidelines that detail everything from slang to use (and not use) to voice and tone will allow you to work collaboratively with ease.
Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
Content Marketing Hierarchy: Why Core Content Is Essential
Core content is the most essential content you create for your brand. Learn why it’s at the top of the content marketing hierarchy and how to make it sing.
3 Essential Tax Tips All Freelancers Should Know
It only takes a bit of knowledge to maintain an up-to-date and accurate tax status as a solopreneur. Check out our top three tax tips that freelancers should know.
5 Inspiring Elevator Pitch Examples for Entrepreneurs
Try these five inspiring — and effective — elevator pitches for entrepreneurs to build your business ASAP.
3 Successful Elevator Pitches Examples for Movies
Curious about movie elevator pitches that made cinema magic — and even won awards? Check out these successful examples for inspiration.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
5 Things I Wish My Clients Knew Before Launching a Content Strategy
Thinking about collaborating with a freelancer (or team of freelancers) on a content strategy? Here’s what brands should know to ensure it’s a success.
So, You Want to Produce an Explainer Video? Here’s How
What type of explainer video would work best for your brand and where do you even start with getting one produced? Get all your questions answered here!
Phygital Marketing: 10 Great Examples of Future-Forward Content Experiences
You’ll be wowed by these forward-thinking phygital marketing examples that drive sales and customer happiness.
How to Start an LLC: A Comprehensive Guide for Freelancers
Should you set up an LLC or a sole proprietorship? Are there different types of LLCs? Here’s everything you need to know so you can continue growing your business and paying taxes accordingly.
The Creative’s Guide to Writing Persuasive Podcast Descriptions
Whether you need to write a podcast description for your own show or you’ve been hired to write one for someone else, use this foolproof formula to put together a compelling podcast description that draws listeners in.
The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)
Get motivated by the 10-year goals of three successful freelancers to keep your skills competitive and in high demand by 2030.
5 Visual Storytelling Methods Writers Should Embrace in the ’20s
From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s — make sure you’re not left behind.
7 Expert Tips to Help You Avoid Common Buyer’s Guide Mistakes (Part 5 of 5)
Before you send your buyer’s guide out into the world, take a look at some best practices to ensure it’s flawless from the get-go.