You want to do the best for your clients, but when you are working as a freelancer you are your brand. So how are you marketing yourself?
Today’s content marketing clients prefer freelance writers and creatives who are niche experts. Learn signs your niche is right and signs it’s not.
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
Are you accidentally crossing the line when asking freelancers for pitches or ideas? Follow advice to avoid being blacklisted as a bad client.
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
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How to Switch Niches: What Is a Content Niche?
Freelancers, niche is the new norm. It’s what clients want. If you haven’t found yours…
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Successful women writers share their best resources and advice for streamlining your business, tracking clients, pitching outlets and putting your best professional foot forward.
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
Going LLC? Learn what formalities to observe and steps to take to keep your entity legitimate and protect yourself while conducting freelance business.
Fear is the mind-killer. If you’re a content creator, getting too comfortable in your work habits can hamper your career. Get tips to break outside your comfort zone.
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.