“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly know-how. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
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5 Classic Magazine Content Formats to Borrow for Your Blog
If readers aren’t sticking around as long as they used to, it might be time to shake things up. Take a page from print’s book by using one of these classic magazine content formats for your blog.
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.
Flight mishaps. Romantic getaways. Thrilling adventures. Here’s how to find the sellable story in your next vacation so you can turn it into cold hard cash.
Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.
Adverbs. Love ’em or hate ’em, they can be the gateway to bad writing if you don’t use them appropriately. Take a little refresher on this oft-maligned part of speech.
If tasks are taking longer than they should, from organizing your home office to tackling a work project, task paralysis might be to blame. Here’s how to overcome perfectionism so you can get stuff done faster and easier every time.
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.
Yes, it is possible to set email boundaries (no matter how busy you are) so you’re not chained to your inbox 24/7. Here’s how two professional writers kicked this bad habit for good.
Is there a method to your madness? If you’re struggling with organization, writer’s block or simply writing too slowly, mapping out your thoughts can help.