A Quick Primer on Why Voice Search (and VSO) Is Here to Stay

A Quick Primer on Why Voice Search (and VSO) Is Here to Stay

“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.

Hootsuite vs. Buffer: We Rated 10 Key Factors for Each

Hootsuite vs. Buffer: We Rated 11 Key Factors for Each

In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.

Freelancers Share the Out-of-Office Examples That Help Them Unplug

Freelancers Share the Out-of-Office Examples That Help Them Unplug

Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.

Why Academic Humility Is an Essential Part of Research and Writing

Why Academic Humility Is an Essential Part of Research and Writing

When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”

Content Around the Globe: The Travel Writing Niche (It Ain't All Glam)

Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)

Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly know-how. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.

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7 Meaningful Activities to Develop Your Brand’s Voice

7 Meaningful Activities to Develop Your Brand’s Voice

Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.

Must-Have New Tech Products That Will Make Your Life Easier

Must-Have New Tech Products That Will Make Your Life Easier

From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.

How to Turn Your Vacation Into Money With Travel Writing

How to Turn Your Vacation Into Money With Travel Writing

Flight mishaps. Romantic getaways. Thrilling adventures. Here’s how to find the sellable story in your next vacation so you can turn it into cold hard cash.

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling

Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.

A Little Refresher on the Complexity of Adverbs (and When Not to Use Them)

A Little Refresher on the Complexity of Adverbs (and When Not to Use Them)

Adverbs. Love ’em or hate ’em, they can be the gateway to bad writing if you don’t use them appropriately. Take a little refresher on this oft-maligned part of speech.

Finish What You Started: How to Avoid Task Paralysis

Finish What You Started: How to Avoid Task Paralysis

If tasks are taking longer than they should, from organizing your home office to tackling a work project, task paralysis might be to blame. Here’s how to overcome perfectionism so you can get stuff done faster and easier every time.

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.

What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed

What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed

Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.

How to Stop Obsessively Checking Your Email in Four Steps

How to Stop Obsessively Checking Your Email in Four Steps

Yes, it is possible to set email boundaries (no matter how busy you are) so you’re not chained to your inbox 24/7. Here’s how two professional writers kicked this bad habit for good.

A Writer's Work Plan: Diagramming and Mapping Out Your Mind Before Writing

A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing

Is there a method to your madness? If you’re struggling with organization, writer’s block or simply writing too slowly, mapping out your thoughts can help.

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