As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
Is a focus on grammar worth your time? Yes, it is. Dear Megan gives us three good reasons why you should care about grammar, the good kind.
We asked Instagram users nine simple questions about their habits. Get the rundown on how their answers might affect how you use IG to get OMGs for your brand.
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
For the dynamic between a publicist and a writer, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine.
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How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
Curious about how freelancers have experienced the process of “going remote,” we surveyed 37 digital nomads, ranging from ages 21 to 69, and currently spread about four continents. Here’s what they had to say.
Are you a member of the ClearVoice Talent Network? Now get instant leads for projects, direct requests to pitch to brands, or even instant assignments… from vetted, potential clients.
How many cups of coffee do freelancers drink per day? And do they wear underpants when they drink it? These answers and more (!) in a revealing survey about the freelance life.
Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Emojis, GIFs and horrid spelling are running rampant in our social media-crazed world. We surveyed 50+ professionals between the ages of 21 and 65 about their thoughts on the inescapable trend.
See the results of our 15-point survey (with the help of researchers at Pennsylvania State University and University of Virginia) on how marketers use buyer/customer journey maps and tackle customer journey management (CJM).
Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.