Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
We’re chatting with Wondery Chief Content Officer Marshall Lewy on how great podcast producers craft story, hire voices, and how businesses can emulate their practices to get way more downloads.
Before there was Marie Kondo, President Eisenhower created a decluttering system for your to-do list… and it’s life changing, especially for freelancers.
With the passing of the European Union Copyright Directive, the world of online marketing and content marketing might be forever altered. Let’s dive into what it all means.
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How to Network to Your Next Client: 5 Do’s, 5 Don’ts, 5 Great Examples
As a freelancer, you need to target new clients who can become part of your success story. There are right ways to network — and wrong. We outline both.
Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? Martech expert Ben Beck rounds up and defines 20 common terms and acronyms marketers should know to better communicate with their product teams and engineers.
Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of each, plus graded results.
Powerhouse women who know their worth give their best advice on how to fight for fair pay as a freelance writer.
Whether you’re a new or evolving brand, you need to tell your story… quickly. Here are five tactics to craft top-notch boilerplate, plus five to avoid.
By understanding your buyers’ current martech stack, you can better position how your product or service can fulfill the needs of potential customers, offering you more informed approaches for conversion.
Men wouldn’t shy away from bragging about their success, so why should you? Lindsay Tigar shares wisdom from five successful female freelance writers.
Get survey results and a full-time freelancer’s breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Freelancers who are skittish about setting client expectations can unwittingly sabotage their own success. Don’t facepalm your own actions. Glean advice from nine professionals who share life-learned tips for avoiding hiccups.
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.