Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.

part 3 Influencer Series—Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers

Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

Learn from wordsmiths who have grown impressive followings all while continuing to be journalists. Here, they share their career stories and best advice.

Video Ad Spend Balloons by 30 Percent

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.

Do You Hate Your Customers? Five Signs You Might... and Companies to Lead You Back to the Loving Side

Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side

Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.

Social Transparency Tools to Help Overcome Consumer Skepticism

How Social Transparency Tools Help You Overcome Consumer Skepticism

As customers demand more transparency, so should you of your brand. Martech expert Ben Beck shares five tools your business can effectively leverage to boost your customer-centric strategy and increase transparency.

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Part 2: Influencer Series—Becoming an Influencer: The Pros and Cons of Being an Influencer

Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)

In part two in our Becoming an Influencer series, we ask a team of successful influencers to reveal the benefits — and pitfalls — of their working lifestyle.

Google+ Shutting Down

5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)

On the #ContentRader this week: Google+ is finally gone for good. Also, Instagram copies Snapchat again; web and social use hasn’t grown in two years; and Burger King’s new ads show robots aren’t taking your job yet.

Small Business, Big Noise: Meet a Content Strategist With a Big Voice for Small Business

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

Have FOMO when it comes to your local content marketing? Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets.

How to Improve Your Load Times on WordPress

5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)

Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.

5 Tips for Picking the Right Social Media Platform for Your Business

Not all social media is the same, and just because the platforms are free doesn’t mean it should be a free-for-all for any brand, not by any means. Sing Weist, a former SMM for DreamWorks Animation, helps you focus on which social is important for you.

Part 1: Influencer Series—A Look at the Emergence of the Influencer

Becoming an Influencer: A Look at the Emergence of the Influencer (1 of 5)

In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.

Google Discover: Evolution or Intrusion?

Google Discover — An Evolution in Search or an Intrusive Use of Data?

On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.

X Costly Shortcuts Marketers Make Instead of Hiring Content Creators

8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing

Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.

Customer Messaging Platform Showdown: Drift vs. Intercom

Customer Messaging Platform Showdown: Drift vs. Intercom

Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.

Niche Freelancer in Accounting: Selling Numbers by the Letter

Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter

Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.

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