Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself time, hassle and revisions.
Content intelligence is how you bridge the gap between the content you think people want and the content they actually want and engage with. Learn the tools that make it happen.
It’s easy to focus your content creation efforts on acquisition and underserve your current customers. Brittany Berger explains the types of content to produce for those in the activation and retention stages of your funnel.
“We’d love to work with you!” These words are magical to an independent contractor. Freelance writer Angela Tague explains what content marketing professionals can do, say and provide for the best collaboration possible.
From cold sales nurture drips to SQL nurture drips and subscriber programs, get the rundown of marketing automation must-dos for email marketing campaigns.
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The Hands-on Method to Competitive Content Analysis
When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what’s driving content demand & how to use this to inform your own content strategy.
It was supposed to be so easy: Employees could create content. All that free content would just roll right in. Hal Werner explains 9 key challenges to this method of content creation & what you can do about them.
Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.
More leads, higher conversion, more repeat customers. Get up to speed on content types to fuel your marketing automation: blogs, ebooks, emails and more.
Yes, you should create a case study. Let’s get into why your brand should be creating them and learn the basics on executing them correctly.
Marketing automation enables businesses to set up automated campaigns, nurture sequences and repeat tasks that move prospects through the sales funnel. But without exceptional content, it means nothing.
Satire doesn’t just make us laugh — it offers a sense of moral victory and serves as a valve for our pent-up emotions. It’s also notoriously difficult to do well.
You don’t have to do anything outrageous to make the world a better place. SEO expert Brian Wood explains how you can help him direct $50,000 to the Worldbuilders charity.
The best freelance writers become partners with your brand. Learn what to give them so they can be successful and you can meet your content goals.
Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and nurtures them down the sales funnel.
Watching a good TED Talk can inspire your marketing team to create really great content. We compiled our favorites to reinvigorate your content strategy.