How to Flesh out a Concept to Get a Stellar Piece of Content Back

Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself time, hassle and revisions.

Content Intelligence: How to Create Content That People Want to Read & Share

Content intelligence is how you bridge the gap between the content you think people want and the content they actually want and engage with. Learn the tools that make it happen.

Customer Success Content: Creating Resources That Empower Current Customers

It’s easy to focus your content creation efforts on acquisition and underserve your current customers. Brittany Berger explains the types of content to produce for those in the activation and retention stages of your funnel.

Here’s What Freelance Writers Want From Content Marketers

“We’d love to work with you!” These words are magical to an independent contractor. Freelance writer Angela Tague explains what content marketing professionals can do, say and provide for the best collaboration possible.

How to Use Content to Fill Your Marketing Automation Funnel

From cold sales nurture drips to SQL nurture drips and subscriber programs, get the rundown of marketing automation must-dos for email marketing campaigns.

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Why Is It So Hard to Get Employees to Contribute Content?

It was supposed to be so easy: Employees could create content. All that free content would just roll right in. Hal Werner explains 9 key challenges to this method of content creation & what you can do about them.

The Key to Moving Your Blog Subscribers Closer to Close

Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.

[B2B Content Guide]: The Types of Content That Fuel Your Funnel

More leads, higher conversion, more repeat customers. Get up to speed on content types to fuel your marketing automation: blogs, ebooks, emails and more.

How to Create a Compelling Case Study for Inbound Marketing

Yes, you should create a case study. Let’s get into why your brand should be creating them and learn the basics on executing them correctly.

Content Marketing, Automation and the Stages of Your Sales Funnel: An Introduction

Marketing automation enables businesses to set up automated campaigns, nurture sequences and repeat tasks that move prospects through the sales funnel. But without exceptional content, it means nothing.

Examples of Satirical Content

You Must Be Joking: 3 Pieces of Satirical Content Done Well

Satire doesn’t just make us laugh — it offers a sense of moral victory and serves as a valve for our pent-up emotions. It’s also notoriously difficult to do well.

Be a True SEO Hero & Help Win $50,000 for Charity [Guest Post]

You don’t have to do anything outrageous to make the world a better place. SEO expert Brian Wood explains how you can help him direct $50,000 to the Worldbuilders charity.

How to Onboard & Collaborate With Freelance Writers

The best freelance writers become partners with your brand. Learn what to give them so they can be successful and you can meet your content goals.

How to Use a Drip Marketing Campaign to Build Trust and Loyalty

Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and nurtures them down the sales funnel.

Content Marketing Lessons From 5 Amazing TED Talks

Watching a good TED Talk can inspire your marketing team to create really great content. We compiled our favorites to reinvigorate your content strategy.

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