How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
Yes, working in your pajamas is nice, but the realities of full-time freelance life aren’t always so pleasant. Get the real story before you jump in.
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We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
Up for the challenge of complex corporate communications? Learn from freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.