how to host a video conference

How to Host a Video Conference: 7 Tips to Run an Interview or Pitch Session Smoothly

A video conference interview can feel like an audition. So do your best to let people prepare for the hot seat. A pro shares her must-dos to make it seamless and productive for everyone.

Top 20 Chrome Browser Extensions

The Top 20 Chrome Extensions for Marketers

Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.

questions to boost your freelance business

Freelance Business Review: 5 Questions to Boost Your Freelance Mojo

So how do you begin the process of freshening up your freelance career? Start by asking yourself these questions, straight from career experts.

brand positioning

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.

client centric terms to win business

10 Client-Centric Terms to Win Business (and Others to Leave Behind)

Freelancers, before your interview with a potential client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists.

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video content marketing

Get More From Your Investment With a Solid Video Content Strategy

Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.

29 Companies With Catchy Slogans and Taglines

29 Companies With Even Catchier Slogans and Taglines

Get tips for writing awesome slogans and taglines that stand out and capture your brand’s reason to be in just a few words. Plus, examples to make you roar!

6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.

sem rush moz head to head

Head-to-Head SEO Tool Review: SEMrush vs. Moz

Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.

6 Skills to Stay Competitive as a Freelancer

6 Skills to Stay Competitive as a Freelancer

As the field of freelancers grows, so does your competition. Have you learned the new areas you need to master to win more clients?

How to Develop Great B2B Buyer Personas (With Templates) 

How to Develop Great B2B Buyer Personas (With Templates) 

Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.

How to Get Better Pay and Build Bridges As a Freelance Writer

How to Get Better Pay and Build Bridges As a Freelance Writer

Freelance writers don’t need the skills of music mogul Pitbull to negotiate good assignment terms. Here’s how to get the best pay and contracts while building bridges with clients.

Reviews of SEO Tools: Majestic vs. Ahrefs

Head-to-Head Review: Comparing Majestic vs. Ahrefs

Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.

How to Get Started in Content Marketing As a Writer

Freelance Writers, Don’t Wait to Pivot to Content Marketing

Are you a writer who hasn’t tapped into content marketing work yet? We rounded up some of the best advice for getting started — and landing your first client ASAP.

How Personalized Video Marketing Creates Meaningful Experiences

How Personalized Video Marketing Creates Meaningful Experiences

Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.

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