For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
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7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Working solo doesn’t have to limit your opportunities for social and business connections. We look at five co-working communities that are friendly to small businesses, solopreneurs, freelancers and business travelers.
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.