Moonlighting or Freelancing

Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients

For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.

Food Marketing: The Content That Drives Food & Beverage

The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality

Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.

15 Scenarios When to Pay Freelance Writers Higher Rates

15 Scenarios When to Pay Freelance Writers Higher Rates

Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.

The Six Skills You Need to Be a Content Strategy Heavyweight

The Six Skills You Need to Be a Content Strategy Heavyweight

Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).

Google Flexes Ad Muscles

Google Flexes Ad Muscles With More Updates for Content Marketers

On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.

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How to Create a Killer Social Media Campaign

How to Create a Killer Social Media Campaign (Need a Quick Refresher?)

The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.

10 types of content writers

10 Types of Content Writers and When to Use Them

What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.

part 5 influencer series 6 keys to double digging writer and influencer

Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)

If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.

5 Scariest Updates

Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018

Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.

Find Your Office Away From Home: Five Co-Work Communities for Freelancers and Small Businesses

Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses

Working solo doesn’t have to limit your opportunities for social and business connections. We look at five co-working communities that are friendly to small businesses, solopreneurs, freelancers and business travelers.

Solicit Social Shares Part 2

Should you Solicit Social Shares? Data Says… (2 of 2)

In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.

Seven Studies on How Diversity and Inclusion Make for Better Marketing

Seven Studies on How Diversity and Inclusion Make for Better Marketing

Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.

influencer series part 4 building a following

Becoming an Influencer: The Six-Month Guide to Building a Following (4 of 5)

Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.

Facebook Video Lawsuit

What the Facebook Video Lawsuit Means for Your Marketing Efforts

On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.

Curated vs. Created Content for Social Strategy

Curated vs. Created Content for Social Strategy

Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.

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