By understanding your buyers’ current martech stack, you can better position how your product or service can fulfill the needs of potential customers, offering you more informed approaches for conversion.
Men wouldn’t shy away from bragging about their success, so why should you? Lindsay Tigar shares wisdom from five successful female freelance writers.
Get survey results and a full-time freelancer’s breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Freelancers who are skittish about setting client expectations can unwittingly sabotage their own success. Don’t facepalm your own actions. Glean advice from nine professionals who share life-learned tips for avoiding hiccups.
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
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The History of Female Writers
Though romantic comedies may paint a different picture, there is a major gender divide within media. In honor of Women’s History Month, we’ll be celebrating the past, present and future of female wordsmiths.
Digital marketing, content strategy, academic certifications… Here are some of the best companies providing online courses that help freelancers — and all professionals, for that matter — stay competitive in the job market and win more freelance jobs.
Former WeWork and current Turnberry Chief Brand Officer Alan Philips sounds off on hot takes of note for brand marketers and creatives.
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Writing a professional bio for another person, or even a business entity, can be more challenging than writing your own. We lay down the rules to do it right.
Although Google’s known for fickle algorithm changes, here are six key approaches to help your writing survive them all, so you can win at SEO for clients.
We interview Audrey McClelland, author of ‘The Digital Mom Handbook’, about her transition from the full-time fashion world at Donna Karan to being an independent entrepreneur.
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)
Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist’s tips on how to interview experts, influencers, and leaders.
Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence
Live for vino? Learn how Allison Levine evolved from a wine consumer to a niche marketing expert in the beverage industry.