Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ

Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.

The Anatomy of a Well-Oiled Content Marketing Machine

Assembling a winning content marketing team requires some fine-tuning. Want to create content that makes your brand look good and converts website visitors into customers? Here’s the team you need.

The Role of Ghostwriting in Content Marketing

Ghostwriting has a key role in today’s content marketing landscape. If you’re interested in growing your writing career and you’re willing to hand off your byline, read this.

An Interview With Laura Rubinstein: Secrets of a Social Media Strategist

In this interview with social media marketing strategist and best-selling author Laura Rubinstein, we dive deep into branding, audience development and value-based marketing.

Stop Talking to Yourself: Creating Creative Personas

Produce content that not only educates but entertains with this step-by-step guide to creating creative personas.

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Best in Show: Top Dogs of Content Marketing

Who is who in the content marketing world? Here’s a creative look at the most important roles in your organization, as dogs.

stating the obvious

3 Ways to Drive Any Self-Respecting Editor Crazy

The top things writers do that drive our lead editor and style maven, Dear Megan, to question her sanity.

grammar rules

3 Grammar Rules That No Longer Apply

Go ahead, break these rules. Dear Megan gives the OK.

how to explain content marketing

How to Explain Content Marketing to the Rest of the World

How do you explain the power of content marketing to people outside the industry? Follow this game plan.

dangling modifiers

Don’t Leave It Dangling: A Guide to Modifiers

Dear Megan’s guide to dangling participles, misplaced modifiers and a tiny rant about why good grammar matters.

blog editor's checklist

Before You Press Publish: A Blog Editor’s Checklist

Use this checklist to ensure your blog post has a fighting chance when it goes live online.

improve your writing

5 Simple Ways to Instantly Improve Your Writing

So you want to be a better writer in 2015? Start by resolving to follow these five tips.


Branding Ovation: Drybar Blows Its Way Into Clients’ Hair and Hearts

Read our interview with Alli Webb, the mastermind behind Drybar, and how she drives client loyalty with cohesive brand messaging, social media authenticity and the promise of good hair days.

earth rated

Branding Ovation: Earth Rated Gives Paws to User-Generated Content

We’re giving a branding ovation to Earth Rated, where dogs are a content marketer’s best friend.

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Dear Megan Rages Against the Exclamation Point (and Rightly So!)

Exclamation points don’t belong in your business copy. Sorry, they just don’t. Dear Megan explains.

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