As content marketing matures, companies find themselves needing someone to run the content show. Emma Siemasko explains what a CCO can do for your brand and provides a sample job description.
You know your CEO should be guest posting, but who has the time to write articles AND run a company? That’s where ghostwriting comes in.
Solid contributor guidelines get you better content and fewer headaches. Everyone is clear on the policies and process, and there’s little doubt about who owns the rights.
We performed 53 Content Studio searches across 11 verticals. Then our content strategists came up with ideas for trending blog content. Milton Herman explains the results.
Which type of writer do you need for your next content project? ClearVoice CEO Joe Griffin explains the differences between the three types and when to use each one.
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How to Create Content That Helps Your Sales Team Close More Deals
Content marketing’s biggest value is in its ability to enable your sales team to answer prospects’ questions and close more deals. Benjamin Beck explains how to create such content.
Here’s the truth: People won’t click into your content if it has a boring, bland headline. Larry Kim explains — and backs up with data — why a good headline is so vital and how to create a killer one.
Sponsored content? Paid endorsements? Proper disclosure? Who needs to pay attention to all that? Umm, you do. Cate Scolnik explains.
ClearVoice CEO Joe Griffin shows readers how to find influencers using Content Studio, Niche and Followerwonk and gives some guidance on working with them.
ClearVoice’s own Milton Herman explains exactly how to use Content Studio to learn what’s trending and identify influencers in your industry.
Content editors, your job is easier when freelancers love working with you. Full-time freelancer Nicki Escudero shows you how to build strong relationships with your freelance writers and bring out their best work.
People are more likely to buy from companies that deliver customized, valuable content. This post explains how to create content that nurtures them through the purchasing funnel.
Metrics? No sweat, people. This guide features all the content marketing metrics you should be looking at and the tools to make it happen.
We wrap up our three-part series on being a content strategy leader with this post about the major challenges facing content managers and some strategies and tools to overcome them.