Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
Whether you listen at the gym, in the car or while you’re cleaning, podcasts are a great way to stay current on industry news and help you improve your craft. Try one of these writing podcasts that will teach, entertain and inspire you.
From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
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CMOs on How Freelance Writers Can Be an Extended Part of the Company
Ever wondered what motivates a client to sign a long-term contract? Two CMOs give valuable insight into how you can up your “wow” factor and get steady work from clients.
“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
Tax season is especially dreaded by freelancers. But it doesn’t have to be this way. A tax attorney shares his best tips for paying estimated taxes, planning for your retirement and taking deductions that won’t trigger an audit.
From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
Here’s your quarter-by-quarter strategy to building out a persuasive content marketing plan that gets clients excited to sign a long-term contract.
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.