Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
Tired of Google Docs littered with haphazard links and random quotes? A professor shares his best tips for conducting strategic writing research that results in faster, stronger work every time.
It’s the rule: Don’t edit your own work. This doesn’t get your out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit.
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Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite
If you want to interview the boss like a boss, you’re going to need a strategy. Here’s how to track down senior executives without annoying them and how to bring the best out of any interview subject.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.
Excellent writers can write for anyone, but finding the middle ground where your voice suits the voice of your client can be tough. Writer Chels Knorr, who’s worked with many name brands, shares her tips on striking the right tone and balance for any client.
With the rise of freelance writing, so has come a swell of new relationships between editors, managers and freelance writers. But are you building the best?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
Dreaming about switching your freelance niche but can’t seem to make it happen? These writers’ success stories will be just the kick in the pants you need.
Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.
Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
Writer Rachel Weingarten has carved out a fascinating niche for herself. Learn how she took her personal area of study and turned it into a successful and fulfilling freelance writing career.