Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Emojis, GIFs and horrid spelling are running rampant in our social media-crazed world. We surveyed 50+ professionals between the ages of 21 and 65 about their thoughts on the inescapable trend.
See the results of our 15-point survey (with the help of researchers at Pennsylvania State University and University of Virginia) on how marketers use buyer/customer journey maps and tackle customer journey management (CJM).
Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
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Four Things for Marketers to Capitalize on During Record-Setting Holiday Shopping
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend throughout 2019.
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.
Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
Your writer bio is a key factor when brands consider hiring you as a freelance writer. Is yours sparkling or bordering on cray-cray? Megan’s here to help you take a gut check.
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
The digital freedom of freelance writing isn’t just about laptopping by the pool. It can transform your life. Freelance writer Lori Hil shares her heartfelt story of packing up everything and moving with her mother from the United States to a mountain town in Ecuador.
It’s four years later and we still can’t get enough of Weird Al’s “Word Crimes.” It’s such a compact, word-nerdy review of the basic writing mistakes that we’ve indexed 17 key points to help you recap.
How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.