Top 7 Reasons Brands Stumble at Making Great Content Consistently

Top 7 Reasons Brands Stumble at Making Great Content Consistently

Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft

Whether you listen at the gym, in the car or while you’re cleaning, podcasts are a great way to stay current on industry news and help you improve your craft. Try one of these writing podcasts that will teach, entertain and inspire you.

Umberto Eco's 10 Rules on When and How to Quote

Umberto Eco’s 10 Rules on When and How to Quote

Never hide behind quotes or use them to fill space. When used properly, however, quotes can emphasize your point, add validity to your argument and evoke the intended emotion in your reader.

7 Persuasive Copywriting Hacks That Will Lead to More Conversions

7 Persuasive Copywriting Hacks That Will Lead to More Conversions

From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.

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How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results

How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results

“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.

The Top Four Landing Page Builders to Help Boost Conversions

The Top Four Landing Page Builders to Help Boost Conversions

You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.

A Tax Attorney on the Smartest Choices a Freelancer Can Make

A Tax Attorney on the Smartest Choices a Freelancer Can Make

Tax season is especially dreaded by freelancers. But it doesn’t have to be this way. A tax attorney shares his best tips for paying estimated taxes, planning for your retirement and taking deductions that won’t trigger an audit.

Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More

Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More

From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.

How to Build a Year-Long Plan Around Content Marketing

How to Build a Year-Long Plan Around Content Marketing

Here’s your quarter-by-quarter strategy to building out a persuasive content marketing plan that gets clients excited to sign a long-term contract.

Community Management vs. Social Media Management: What's the Difference?

Community Management vs. Social Media Management: What’s the Difference?

If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.

8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.

Secret Treasures of the AP Stylebook: Important Updates You May Have Missed

Secret Treasures of the AP Stylebook: Important Updates You May Have Missed

It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.

old sources as new loves

Cultivating Old Sources for New Stories: Treat Them Like Your First Love

Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.

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