grade criteria wix weebly squarespace

Graded Comparisons: Wix vs. Squarespace vs. Weebly

Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…

apply lazy user model to pitching strategy

Apply the Lazy User Model to Your Pitching Strategy for More Wins

The Lazy User Model of solution selection (LUM) is a theory that researchers developed to predict what leads humans to adopt a certain technology when given several options. So how can freelancers use it to their advantage?

mastering creative briefs 10 keys

Want to Master Your Next Creative Brief? 10 Key Sections to Cover

For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.

Importance of Stories

2019 State of Social Media Report Touts Importance of Stories

On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.

writer publicist duo in gig economy

Become a Writer-Publicist Power Duo in the Gig Economy: Two Success Stories (5 of 5)

In the gig economy, your job security relies on your own ability to build professional relationships. When you try to expand your network as a freelance writer or publicist, take a cue from these two pairs who have mastered professional synchrony to succeed.

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Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator

We ask Alan Philips, former SVP of Brand Experience at WeWork, about his new book ‘The Age of Ideas’ and how to help creatives unlock their creative power.

Mobile Ads' Effectiveness at Bedtime

Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime

On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.

Make $100K as a Freelancer Writer? Five Successful Women Share Their Advice

How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice

What does it take to earn $100K or more as a freelance writer? Five women share their success, with tips on how to value yourself and your time.

segment customers content marketing increase

Segmenting Your Customers to Increase Content Marketing Reach

Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.

content marketing education nonprofits

8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons

Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.

tips from MOO freelance business cards

Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO

Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.

FacebookEngagement2019

Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019

On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.

freelance remote workers better decisions

Do Freelance and Remote Workers Make Better Decisions? Research From MIT and Neuroscientists Points to ‘Yes’

We explore new findings that go beyond identifying inefficiencies in corporate structure, but lend proof that mob mentality exists in the office as surely as it does at Yankee Stadium… and why this puts freelance and remote workers in a new, positive light.

chatbot script writing key elements dialogue flow

How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow

Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.

niche freelancer educational education content

The Niche Expert: How a Teacher Can Become a Content Creator in Education

Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.

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