Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
The Lazy User Model of solution selection (LUM) is a theory that researchers developed to predict what leads humans to adopt a certain technology when given several options. So how can freelancers use it to their advantage?
For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
In the gig economy, your job security relies on your own ability to build professional relationships. When you try to expand your network as a freelance writer or publicist, take a cue from these two pairs who have mastered professional synchrony to succeed.
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How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
We ask Alan Philips, former SVP of Brand Experience at WeWork, about his new book ‘The Age of Ideas’ and how to help creatives unlock their creative power.
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.
What does it take to earn $100K or more as a freelance writer? Five women share their success, with tips on how to value yourself and your time.
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
Do Freelance and Remote Workers Make Better Decisions? Research From MIT and Neuroscientists Points to ‘Yes’
We explore new findings that go beyond identifying inefficiencies in corporate structure, but lend proof that mob mentality exists in the office as surely as it does at Yankee Stadium… and why this puts freelance and remote workers in a new, positive light.
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.