It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
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5 Green Flags That Indicate a Client Relationship Will Be Great
Stop obsessing over red flags that make you second-guess every little detail in a client relationship. Learn to identify green flags instead and shift that energy to a more positive mindset.
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
Getting a handle on how big data is used in marketing can seem intimidating. We’re breaking down the different categories of data, what to do with it, and much more so you can feel confident when analyzing and reporting.
Learn how to get the most out of your mentorship and how to ensure it’s a mutually beneficial experience for you both.
It’s easy to get so caught up in the creative aspect of making a podcast that you forget you’re creating intellectual property that needs to be protected.
Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.