How to Write More Engaging Content

How to Write More Engaging Content

Pithy nut grafs. Scannable text. Emotional appeal. Great content goes much further than simply being well-written. Use these 12 tips and tricks to create more engaging content every time.

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.

How to Move From a Five-Day Workweek to a Four

How to Move From a Five-Day Workweek to a Four

Imagine a three-day weekend… every weekend. Freelance journalist Lindsay Tigar shows us how to make this dream a reality so you get a healthier work/life balance on a regular basis — while still meeting all your deadlines.

Research Like a Pro: The Professor’s Guide to Smarter Writing Research

Research Like a Pro: The Professor’s Guide to Smarter Writing Research

Tired of Google Docs littered with haphazard links and random quotes? A professor shares his best tips for conducting strategic writing research that results in faster, stronger work every time.

Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)

Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)

It’s the rule: Don’t edit your own work. This doesn’t get your out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit. 

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A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon

Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.

How to Blend Your Voice With a Brand’s Voice

How to Blend Your Voice With a Brand’s Voice

Excellent writers can write for anyone, but finding the middle ground where your voice suits the voice of your client can be tough. Writer Chels Knorr, who’s worked with many name brands, shares her tips on striking the right tone and balance for any client.

Rules of Maintenance: The Writer-Editor Relationship

Rules of Maintenance: The Writer-Editor Relationship

With the rise of freelance writing, so has come a swell of new relationships between editors, managers and freelance writers. But are you building the best?

2019 Survey Results: What’s Your Biggest Challenge With Content?

We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.

writers share how they switched freelance niche

5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)

Dreaming about switching your freelance niche but can’t seem to make it happen? These writers’ success stories will be just the kick in the pants you need.

target content marketing funnel

How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel

Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.

8 tips how to get people to read your promo

8 Proven Ways to Make Readers Pay Attention to Your Promo Writing

Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.

Google acquisitions Salesforce

How the Salesforce and Google Acquisitions Will Impact Content Marketers

Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.

how rachel weingarten turned her passion into freelance career

How Writer Rachel Weingarten Turned Her Passions Into a Booming Freelance Career

Writer Rachel Weingarten has carved out a fascinating niche for herself. Learn how she took her personal area of study and turned it into a successful and fulfilling freelance writing career.

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