How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.

Why Understanding Your Audience Is the Key to a Great Buyer's Guide (Part 2 of 5)

Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)

It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.

Top Conferences for Freelance Writers and Creatives in 2019 / 2020

Top Conferences for Freelance Writers and Creatives in 2020

Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.

How Your Competitors' Earned Media Can Power Up Your Content Marketing

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.

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When the Tech Does the Trick: Podcast Recording Tips for Beginners

When the Tech Does the Trick: Podcast Recording Tips for Beginners

Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.

How to Incorporate Customer Stories Into Your Goal-Setting

How to Incorporate Customer Stories Into Your Goal-Setting

The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.

reputable content marketing awards

2020 Marketing Awards Your Brand or Agency Should Pursue

Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.

Buyer's Guide Master Class Series Part I: Understanding Buyer's Guides

How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)

Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.

The Six Skills You Need to Be a Content Strategy Heavyweight

The Six Skills You Need to Be a Content Strategy Heavyweight

Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).

Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?

Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?

Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.

How to Make Heads or Tails of Marketing Data Management

How to Make Heads or Tails of Marketing Data Management

Getting a handle on how big data is used in marketing can seem intimidating. We’re breaking down the different categories of data, what to do with it, and much more so you can feel confident when analyzing and reporting.

How to Be a Successful Mentee and Get More Out of Mentorship

How to Be a Successful Mentee and Get More Out of Mentorship

Learn how to get the most out of your mentorship and how to ensure it’s a mutually beneficial experience for you both.

Common Business and Legal Mistakes Podcast Freelancers Often Make

Common Business and Legal Mistakes Podcast Freelancers Often Make

It’s easy to get so caught up in the creative aspect of making a podcast that you forget you’re creating intellectual property that needs to be protected.

How to Craft Captivating Customer Stories From Testimonials and Praise

How to Craft Captivating Customer Stories From Testimonials and Praise

Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.

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