5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog

5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog

There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.

Feeling Freelance Fatigue? Consider a Solo Writing Retreat

Feeling Freelance Fatigue? Consider a Solo Writing Retreat

If you’ve been feeling burned out lately or have writer’s block, a solo writing retreat might be just what you need to gain a fresh perspective and get back in the game.

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)

Freelancers need to stay educated and prepared for the road ahead. Here are seven predictions for what the freelance marketplace will look like in the years to come.

6 Times When Case Studies Can Help You Win New Business

6 Times When Case Studies Can Help You Win New Business

If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)

Content Marketing Research: Top 25+ Studies You Should Know

Top 25+ Content Marketing Studies and Research Reports

Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.

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How Artificial Intelligence Can Help Your Emails Reach the Inbox

How Artificial Intelligence Can Help Your Emails Reach the Inbox

Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.

Take Your Content Writing From a Cappuccino to an Espresso

Take Your Content Writing From a Cappuccino to an Espresso

Cappuccinos, rightly, are topped with fluff — but your writing shouldn’t be. Learn how to upgrade your content to an espresso with a few easy tricks.

Want to Grow Your Podcast Audience? Focus on These Three Areas

Want to Grow Your Podcast Audience? Focus on These Three Areas

A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.

What the Gig Economy Was Like in 2010 (Part 1 of 5)

What the Gig Economy Was Like in 2010 (Part 1 of 5)

2010 set the tone for the gig economy. Here’s everything you need to know about the history of freelancing — and where it’s going.

6 Questions to Help Create Better Buyer Personas

6 Questions to Help Create Better Buyer Personas

Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.

Top 25+ Content Marketing Trends to Know (With Examples)

Top 25+ Content Marketing Trends to Know (With Examples)

Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.

How to Monitor and Improve Your Online Reputation in Four Steps

How to Monitor and Improve Your Online Reputation in Four Steps

What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.

Leveraging Data to See Positive Results With Influencer Marketing

Leveraging Data to See Positive Results With Influencer Marketing

A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.

How to Counteract Sitting All Day With Simple Remedies

How to Counteract Sitting All Day With Simple Remedies

Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

What is your work worth? If you don’t know the answer to this question, you most likely aren’t getting paid the rates you deserve.

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