Want to Grow Your Podcast Audience? Focus on These Three Areas

Want to Grow Your Podcast Audience? Focus on These Three Areas

A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.

What the Gig Economy Was Like in 2010 (Part 1 of 5)

What the Gig Economy Was Like in 2010 (Part 1 of 5)

2010 set the tone for the gig economy. Here’s everything you need to know about the history of freelancing — and where it’s going.

6 Questions to Help Create Better Buyer Personas

6 Questions to Help Create Better Buyer Personas

Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.

How to Monitor and Improve Your Online Reputation in Four Steps

How to Monitor and Improve Your Online Reputation in Four Steps

What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.

Leveraging Data to See Positive Results With Influencer Marketing

Leveraging Data to See Positive Results With Influencer Marketing

A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.

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How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

What is your work worth? If you don’t know the answer to this question, you most likely aren’t getting paid the rates you deserve.

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.

Why Understanding Your Audience Is the Key to a Great Buyer's Guide (Part 2 of 5)

Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)

It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.

Top Conferences for Freelance Writers and Creatives in 2019 / 2020

Top Conferences for Freelance Writers and Creatives in 2020

Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.

How Your Competitors' Earned Media Can Power Up Your Content Marketing

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.

3 Real-Life Elevator Pitch Examples for TV Shows

3 Real-Life Elevator Pitch Examples for TV Shows

The first step in turning your bright ideas into a television series is developing a winning elevator pitch.

5 Green Flags That Indicate a Client Relationship Will Be Great

5 Green Flags That Indicate a Client Relationship Will Be Great

Stop obsessing over red flags that make you second-guess every little detail in a client relationship. Learn to identify green flags instead and shift that energy to a more positive mindset.

When the Tech Does the Trick: Podcast Recording Tips for Beginners

When the Tech Does the Trick: Podcast Recording Tips for Beginners

Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.

How to Incorporate Customer Stories Into Your Goal-Setting

How to Incorporate Customer Stories Into Your Goal-Setting

The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.

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