6 Times When Case Studies Can Help You Win New Business

6 Times When Case Studies Can Help You Win New Business

If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)

Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer's Guide (Part 3 of 5)

Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)

If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.

How Artificial Intelligence Can Help Your Emails Reach the Inbox

How Artificial Intelligence Can Help Your Emails Reach the Inbox

Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.

Take Your Content Writing From a Cappuccino to an Espresso

Take Your Content Writing From a Cappuccino to an Espresso

Cappuccinos, rightly, are topped with fluff — but your writing shouldn’t be. Learn how to upgrade your content to an espresso with a few easy tricks.

Want to Grow Your Podcast Audience? Focus on These Three Areas

Want to Grow Your Podcast Audience? Focus on These Three Areas

A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.

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6 Questions to Help Create Better Buyer Personas

6 Questions to Help Create Better Buyer Personas

Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.

How to Monitor and Improve Your Online Reputation in Four Steps

How to Monitor and Improve Your Online Reputation in Four Steps

What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.

Leveraging Data to See Positive Results With Influencer Marketing

Leveraging Data to See Positive Results With Influencer Marketing

A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.

How to Counteract Sitting All Day With Simple Remedies

How to Counteract Sitting All Day With Simple Remedies

Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

What is your work worth? If you don’t know the answer to this question, you most likely aren’t getting paid the rates you deserve.

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.

Why Understanding Your Audience Is the Key to a Great Buyer's Guide (Part 2 of 5)

Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)

It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.

Top Conferences for Freelance Writers and Creatives in 2019 / 2020

Top Conferences for Freelance Writers and Creatives in 2020

Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.

How Your Competitors' Earned Media Can Power Up Your Content Marketing

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.

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