If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
Cappuccinos, rightly, are topped with fluff — but your writing shouldn’t be. Learn how to upgrade your content to an espresso with a few easy tricks.
A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.
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What the Gig Economy Was Like in 2010 (Part 1 of 5)
2010 set the tone for the gig economy. Here’s everything you need to know about the history of freelancing — and where it’s going.
What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.
What is your work worth? If you don’t know the answer to this question, you most likely aren’t getting paid the rates you deserve.
It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.