Leveraging Data to See Positive Results With Influencer Marketing
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
How to Counteract Sitting All Day With Simple Remedies
Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.
How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable
What is your work worth? If you don’t know the answer to this question, you most likely aren’t getting paid the rates you deserve.
How to Position Yourself as a Freelance Leader Versus a Freelance Laborer
It can be challenging to find clients who value your work and pay you the rates you deserve — especially if they view you as a laborer rather than a leader.
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
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Top Conferences for Freelance Writers and Creatives in 2020
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2020.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
Personalization in 2020 and Beyond: Improving the Customer Experience Through Content
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
5 Green Flags That Indicate a Client Relationship Will Be Great
Stop obsessing over red flags that make you second-guess every little detail in a client relationship. Learn to identify green flags instead and shift that energy to a more positive mindset.
When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
How to Incorporate Customer Stories Into Your Goal-Setting
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
2020 Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.
The Six Skills You Need to Be a Content Strategy Heavyweight
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
Top 25+ Social Media Marketing Tips and Monthly Updates
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.