An Etiquette Guide on Freelance Referrals: How to Win Clients and More Income
Navigating referrals can be tricky — but ultimately, the more connections you make, explore and support, the further net you cast. Several freelancers share their tips on playing the referral game without being a spoiled sport, or a bully.
Positioning Your Freelance Portfolio for Success: 9 Tips From ‘The Career Guy’
Freelancing isn’t just a series of gigs: It’s a business. We interviewed author and career coach Darrell Gurney on practical reminders to position your freelance business for success.
Say What? How Emojis, GIFs, and Memes Could Be Your New Marketing Language
On the #ContentRadar this week: You may not be speaking the same language as your desired online audience. Also, YouTube offers a new tool to help catch copyright infringers; Facebook hopes its new Ad Manager tools might enhance your offerings; and your online brilliance doesn’t necessarily translate to offline sales.
Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)
Even when you’re hiring creative freelancers or influencers who can complete a job entirely remotely, there are a lot of benefits to having a local network. Get tips on activating local freelancers and talent for your brand, in Part 2 of our Content Partner Strategy Series.
4 Tools to Expand Content Marketing Efforts in Off-Site SEO
How’s your link building going? Here are four easy-to-learn tools that SEO managers love and that go the distance for helping content marketers find backlink opportunities.
Top Conferences for Freelance Writers and Creatives, Summer 2018 – Spring 2019
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives through Summer 2019.
Keeping Up With Instagram: 7 Moves the Company Made This Summer You Need to Know About
On the #ContentRadar this week: Instagram stays incredibly busy with new updates. Also, YouTube may be inserting more ads into videos; your social ad activity can now be seen by everyone; and Facebook now lets users “snooze” anything they want.
Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
450+ Events to Jump-Start Your 2018-2019 Editorial Calendar [Template]
Access our Editorial Foresight Calendar template, complete with 450+ events and info links, to jump-start your content calendar and planning through 2019.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
The Good, the Bad and the Ugly of AI-Powered Journalism: What You Need to Know
Writers, relax. Marketers, wise up: There’s a difference between utility and humanity — and it matters for your brand reputation. Here are three examples of the good, the bad and the ugly when it comes to robot-powered journalism.
How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice
What does it take to earn $100K or more as a freelance writer? Five women share their success, with tips on how to value yourself and your time.