Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
Have varied interests as a writer? Learn how Anna Davies, former staff editor at Cosmopolitan, balances her career between writing features for Glamour and financial content for major brands like Citibank.
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
Don’t treat freelancers and remote workers like they’re disposable. Learn key steps to keep them engaged and in the loop.
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White Label Marketing Tools: 8 to Seriously Consider
Martech expert, Ben Beck, reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Freelancers often feel more self-induced pressure to work during crises. But being a superhero (or drama queen) is far from necessary. Get tips on being calm, cool and appropriately honest when you need to tell clients they’re being put on hold.
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Freelancers who are skittish about setting client expectations can unwittingly sabotage their own success. Don’t facepalm your own actions. Glean advice from six professionals who share life-learned tips for avoiding hiccups.
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.
Although freelancers aren’t part of your full-time team, it doesn’t mean you can treat them as disposable. Learn why building strong relationships with your freelancers is important for long-term success.
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.