Web Accessibility and Inclusion: What’s SEO Got to Do With It?

If your engaging copy is accessible only to able-bodied individuals, there’s a chance you are unintentionally excluding an entire demographic from being able to find, access, and engage with your brand.

Understanding Images Copyrights

How Not to Be Sued Over Images: Understanding Copyrights

Thinking of using that image of a gorgeous sunset or cute puppy for your blog post or website? Before downloading anything, read all about copyright law.

Passive vs. Active Voice: Why the Difference Matters

Make your writing better, stronger, and clearer by writing in the active voice and saving the passive voice for when it counts.

Social Media Statistics Marketers and Creators Need to Know for 2021

20+ Social Media Statistics Marketers and Creators Need to Know for 2021

What’s the state of social media in 2021? Here are the biggest data points to keep in mind as you plan your social media strategy for the rest of the year.

10 Easy Rules for Content Marketing Writing

10 Easy Rules for Content Marketing Writing

Marketers who are good at writing are able to blend journalistic elements with subject matter knowledge and research-and when the occasion calls for it, their sense of humor.

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Understanding Effect and Affect

Doing versus Being: Understanding Effect and Affect

What is the difference between affect and effect? These often confused words now have an easy-to-remember answer: one is a verb; the other is a noun.

The Oxford Comma: A Dive Into the Debatable Punctuation Mark

Oxford Comma is sometimes called the serial comma or series comma for the final item in a list containing three or more terms.

Overcoming Writer’s Block Is Easy With These 5 Tips

There are ways to get your creative juices flowing if you find yourself with writer’s block. Here are five tips for overcoming writer’s block that’ll jumpstart your inspiration.

The 8 Parts of Speech Every Writer Needs to Know

How well do you know your parts of speech? Consider this your parts of speech cheat sheet.

6 Ways Your Journalism Skills Can Be Transformed Into Content Marketing

6 Ways Your Journalism Skills Can Be Transformed Into Content Marketing

If you are considering making the switch from the newsroom to content marketing, here are four experts who have done this and can offer advice.

Top 25+ Content Marketing Studies and Research Reports

Top 25+ Content Marketing Studies and Research Reports

Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.

10 Expert Tips to Improve Your Blog Writing

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and […]

A Checklist of Words to Add and Delete From Your Writing

Edit Yourself: A Checklist of Words to Add and Delete From Your Writing

You can use this checklist to examine your drafts and eliminate fat in order to break bad writing habits and adopt good ones.

Let’s Eat Grandma: The Rule of Commas

The purpose of commas in writing is to help clarify meaning. They can be used to separate words, phrases, or clauses. Commas are often misused, here’s why.

Run-On Sentence: A Primer on What You Shouldn’t Do

Run-on sentences usually consist of two or more complete sentences that are joined without punctuation. Such sentences can be difficult to read.

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