Your writer bio is a key factor when brands consider hiring you as a freelance writer. Is yours sparkling or bordering on cray-cray? Megan’s here to help you take a gut check.
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
The digital freedom of freelance writing isn’t just about laptopping by the pool. It can transform your life. Freelance writer Lori Hil shares her heartfelt story of packing up everything and moving with her mother from the United States to a mountain town in Ecuador.
It’s four years later and we still can’t get enough of Weird Al’s “Word Crimes.” It’s such a compact, word-nerdy review of the basic writing mistakes that we’ve indexed 17 key points to help you recap.
How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
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Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients
For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend throughout 2019.
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.