Market Segmentation

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

Whether you’re selling stocks or gym socks, finding a way to clearly market your product to your finely tuned demographic gives you a much greater shot at getting the sale.

When and How to Use Subordinating Conjunctions in Your Writing

When and How to Use Subordinating Conjunctions in Your Writing

Subordinating conjunction, what’s your function? Learn about the different roles of subordinating conjunctions and how they work within sentences.

What Are Website Cookies?

What Are Website Cookies?

Browsers are gradually phasing out third-party cookies. This doesn’t mean that digital advertising is over. There are many other ways digital marketers can reach their audience online.

What Is Customer Acquisition Cost?

What Is Customer Acquisition Cost?

Businesses have always needed to know their customer acquisition cost so they could make sure they’re not spending too much money to win a new customer.

What Is a Drip Campaign? Hint: It Will Help Amp Up Your Email Marketing

What Is a Drip Campaign? Hint: It Will Help Amp up Your Email Marketing

So, why do you need to know about drip campaigns? Well, even if the actual term is new to you, you’ve probably seen it in action in your own inbox.

Create Better Content, Faster

With Our Easy-to-Use Platform and Talent Network

Get a Free Demo
What Are Value Drivers?

What Are Value Drivers?

Your brand’s value drivers are essential to gaining a competitive edge.

What Is Thought Leadership?

What Is Thought Leadership?

While anyone can call themselves a thought leader, it’s not a term that is meant to be self-appointed. So, how will you know if you’ve made it? Your audience will tell you.

What Is Niche Marketing?

What Is Niche Marketing?

When it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way.

Top 25+ Content Marketing Trends to Know (With Examples)

Top 25+ Content Marketing Trends to Know (With Examples)

Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.

What Is a Conversion Path? Definitions, Do's and Don'ts, and More

What Is a Conversion Path? Definitions, Do’s and Don’ts, and More

No matter if you handle email marketing campaigns, write killer copy, develop graphics, or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

What Are Rich Snippets?

What Are Rich Snippets?

Rich snippets are an awesome way to increase your click-through rate. Learn how to increase your odds of getting rich snippets for your content.

What Is Evergreen Content? A Guide to Content That Towers Above the Rest

What Is Evergreen Content? A Guide to Content That Towers Above the Rest

Think of evergreen content as the foundation of your content plan, providing background information for readers who may be new in your niche or looking for a refresher.

What Is the Sales Cycle?

What Is the Sales Cycle?

Putting effort into structuring and managing your sales cycle can yield measurable financial returns and strong growth potential. Learn more.

What Is Cost Per Impression?

What Is Cost Per Impression?

Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.

What Is Benchmarking?

What Is Benchmarking?

With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements to continually improve performance.

[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]