On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
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Will ‘New’ Twitter Be the Same Old Story? (And Three Updates to Notice)
On the #ContentRadar this week: Are Twitter’s new tricks relevant for your brand? Also, Instagram will soon let you tag users in videos; LinkedIn updates its dynamic ads; and Google gives Chrome a present for its 10th birthday.
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
On the #ContentRadar this week: Snapchat is up; Facebook is down. Also, Instagram forces greater transparency; Facebook Watch is going global; and you probably aren’t persuasive enough to change anyone’s mind on social media.
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
On the #ContentRadar this week: Your lack of transparency is causing you to lose customers. Also, Facebook makes learning from groups easier; YouTube lets users track app usage; and Snickers’ banner ad gets the last laugh.
Most brand marketers underestimate power of creative briefs. With that being said, how can you make sure you maximize the potential of building a brief for your first long-form content project? Here’s how.