etiquette guide freelance how to gain clients and income

An Etiquette Guide on Freelance Referrals: How to Win Clients and More Income

Navigating referrals can be tricky — but ultimately, the more connections you make, explore and support, the further net you cast. Several freelancers share their tips on playing the referral game without being a spoiled sport, or a bully.

positioning freelance portfolio for success 9 tips from the career guy interview darrell gurney

Positioning Your Freelance Portfolio for Success: 9 Tips From ‘The Career Guy’

Freelancing isn’t just a series of gigs: It’s a business. We interviewed author and career coach Darrell Gurney on practical reminders to position your freelance business for success.

Emojis, GIFs, and Memes Could Be Your New Marketing Language

Say What? How Emojis, GIFs, and Memes Could Be Your New Marketing Language

On the #ContentRadar this week: You may not be speaking the same language as your desired online audience. Also, YouTube offers a new tool to help catch copyright infringers; Facebook hopes its new Ad Manager tools might enhance your offerings; and your online brilliance doesn’t necessarily translate to offline sales.

content partnership series local talent networks

Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)

Even when you’re hiring creative freelancers or influencers who can complete a job entirely remotely, there are a lot of benefits to having a local network. Get tips on activating local freelancers and talent for your brand, in Part 2 of our Content Partner Strategy Series.

tools to expand content marketing efforts off-site SEO

4 Tools to Expand Content Marketing Efforts in Off-Site SEO

How’s your link building going? Here are four easy-to-learn tools that SEO managers love and that go the distance for helping content marketers find backlink opportunities. 

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2018 Conferences for Freelance Writers

Top Conferences for Freelance Writers and Creatives, Summer 2018 – Spring 2019

Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives through Summer 2019.

Keeping Up With Instagram

Keeping Up With Instagram: 7 Moves the Company Made This Summer You Need to Know About

On the #ContentRadar this week: Instagram stays incredibly busy with new updates. Also, YouTube may be inserting more ads into videos; your social ad activity can now be seen by everyone; and Facebook now lets users “snooze” anything they want.

content partnership series new school marketing

Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)

Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.

Academia and Industry Share Design Insights for Content Marketing

How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights

Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.

How to write lead

How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples

Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.

ghostwriter

Invisible, Yet Influential: Six Lucrative Ghostwriting Genres

What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.

2019 Events to Jump-Start Your 2018 Editorial Foresight Calendar

450+ Events to Jump-Start Your 2018-2019 Editorial Calendar [Template]

Access our Editorial Foresight Calendar template, complete with 450+ events and info links, to jump-start your content calendar and planning through 2019.

how to easily create quality video ads advertisements

Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour

In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.

good bad ugly ai powered journalism

The Good, the Bad and the Ugly of AI-Powered Journalism: What You Need to Know

Writers, relax. Marketers, wise up: There’s a difference between utility and humanity — and it matters for your brand reputation. Here are three examples of the good, the bad and the ugly when it comes to robot-powered journalism.

Make $100K as a Freelancer Writer? Five Successful Women Share Their Advice

How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice

What does it take to earn $100K or more as a freelance writer? Five women share their success, with tips on how to value yourself and your time.

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