As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
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3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
On the #ContentRadar this week, we provide a glance at the freelancing news and tips you need to take your freelance business to the next level.
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”