What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
The Ultimate List of Marketing Conferences in 2019
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Top 20+ Content Marketing Trends to Know (With Examples)
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
How Busy Freelancers Can Achieve Work-Life Balance
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.
Free-Writing and Journaling: Tools to Activate Original Ideas
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
Freelancer Bootcamp: 7 Tips to Avoid Hitting the Big White Wall of Writer’s Block
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
Top 25+ Freelancing Tips and News to Keep Your Career on Track in 2019
On the #ContentRadar this week, we provide a glance at the freelancing news and tips you need to take your freelance business to the next level.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Freelancers Share the Out-of-Office Examples That Help Them Unplug
Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.
Why Academic Humility Is an Essential Part of Research and Writing
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”