How to White Label Marketing Tools for Your Agency Use
Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution for your agency.
Thinking About Hiring a Content Agency? Here’s What to Expect
Here’s a breakdown of the tasks a content agency can take off your plate, and yes, it’s basically everything.
Phygital Marketing: 10 Great Examples of Future-Forward Content Experiences
You’ll be wowed by these forward-thinking phygital marketing examples that drive sales and customer happiness.
How to Spot Deepfakes and Fake News: Tips and Detection Tools
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.
10 Expert Tips for Getting Impactful Testimonials
Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score great testimonials from every client.
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Community Management vs. Social Media Management: What’s the Difference?
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
How to Convince Clients to Invest in Long-Term Content Marketing
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
5 Classic Magazine Content Formats to Borrow for Your Blog
If readers aren’t sticking around as long as they used to, it might be time to shake things up. Take a page from print’s book by using one of these classic magazine content formats for your blog.
7 Meaningful Activities to Develop Your Brand’s Voice
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Must-Have New Tech Products That Will Make Your Life Easier
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.
Finish What You Started: How to Avoid Task Paralysis
If tasks are taking longer than they should, from organizing your home office to tackling a work project, task paralysis might be to blame. Here’s how to overcome perfectionism so you can get stuff done faster and easier every time.
How the Salesforce and Google Acquisitions Will Impact Content Marketers
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
White Label Marketing Tools: 9 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.