If readers aren’t sticking around as long as they used to, it might be time to shake things up. Take a page from print’s book by using one of these classic magazine content formats for your blog.
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.
If tasks are taking longer than they should, from organizing your home office to tackling a work project, task paralysis might be to blame. Here’s how to overcome perfectionism so you can get stuff done faster and easier every time.
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
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Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Beyond the millions of Pinterest pins in home design, there’s a whole other world of content for the tradespeople who actually make those dream homes materialize. Discover the other side of interior design in our Q&A with Nora DePalma, co-founder of an agency that specializes in PR for the construction trade.
When working with clients, setting expectations and clearly communicating your process is your top responsibility. Learn a three-step plan to get your clients onboard.
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
Make your agency limitless. Get answers to the most pressing questions by agency stakeholders on how ClearVoice can help you consolidate your toolset, manage limitless clients, increase efficiency, find vetted talent, and create better content, faster. Length: 13 pages.
