Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.
Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
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Building the Story: Nora DePalma Is the Voice of Construction Trades and Manufacturing
Beyond the millions of Pinterest pins in home design, there’s a whole other world of content for the tradespeople who actually make those dream homes materialize. Discover the other side of interior design in our Q&A with Nora DePalma, co-founder of an agency that specializes in PR for the construction trade.
White Label Marketing Tools: 9 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
How to Streamline the Content Creation and Approval Process With Your Clients
When working with clients, setting expectations and clearly communicating your process is your top responsibility. Learn a three-step plan to get your clients onboard.
Guide to Consolidating Your Content Marketing
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
How to Grow Your Agency With ClearVoice
Make your agency limitless. Get answers to the most pressing questions by agency stakeholders on how ClearVoice can help you consolidate your toolset, manage limitless clients, increase efficiency, find vetted talent, and create better content, faster. Length: 13 pages.
Prospect Marketing for Agencies: Why Winmo/The List Beats Out LinkedIn
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.
How Agencies Can Wrangle Chaos by Consolidating Martech [SlideShare]
Need to simplify your agency’s tool set so you can amplify output? Stop wrestling with tool consolidation and reap the benefits. Plus, review a quick SlideShare on how ClearVoice for Agencies can help streamline your process.
Increase Your Content Output 50% Like LeadMD
“We are able to create a dynamic content calendar, plug in our personas for each assignment, and give our subject matter experts the opportunity to create content more easily. Having one unified system to manage content has rocked.” – Natasha Ness, LeadMD
How LaneTerralever Increased a Client’s Revenue by 87%
“Access to the 2,000+ content writers with diverse backgrounds and experiences helps to bolster our content production, particularly in niche or technical areas.” – Elise Gould, LaneTerralever