An arrangement between two parties that details the services and deliverables (or fees) each party agree to provide one another.
Tag - Agencies
What Is Share of Voice (SOV)?
Share of voice relates to how visible your brand and offerings are in the market across all channels in comparison to your direct competitors.
How Social Epidemics Contribute to Viral Content Marketing
A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads.
Good Bounce Rates: Myth vs. Fact
Bounce rate, along with any other term under the SEO umbrella, comes with myths. Here are the top six bounce rate myths, debunked.
What Is Native Advertising? Here’s Everything You Need to Know
There's a difference between a native campaign that can over-perform for its advertiser and one that falls flat. Find out what makes or breaks native advertising.
Google’s Page Experience Update: Why and How to Prepare Now
The SEO community has been waiting all year for Google's Core Web Vitals update that enhances the user's experience and pain point fixes on web pages.
3 Smart Reasons Agencies Should Pivot Their Stance to Teamlance
When you’re able to look outside your four walls, the possibilities are endless when it comes to finding talented people who can create content nimbly, and fast.
How to White Label Marketing Tools for Your Agency Use
Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution for your agency.
Thinking About Hiring a Content Agency? Here’s What to Expect
Here's a breakdown of the tasks a content agency can take off your plate, and yes, it's basically everything.
Phygital Marketing: 10 Great Examples of Future-Forward Content Experiences
You’ll be wowed by these forward-thinking phygital marketing examples that drive sales and customer happiness.
How to Spot Deepfakes and Fake News: Tips and Detection Tools
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.
10 Expert Tips for Getting Impactful Testimonials
Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score...
Community Management vs. Social Media Management: What’s the Difference?
If your content marketing strategy doesn't differentiate between social media management and community management, it's time for an update. Here's everything you need to know about these two crucial components to your social...
How to Convince Clients to Invest in Long-Term Content Marketing
How can you get that coveted anchor client? By showing potential and current clients that you're not just a one-off writer, you're a content marketer who will be an essential part of their marketing team and long-term strategy.
5 Classic Magazine Content Formats to Borrow for Your Blog
If readers aren't sticking around as long as they used to, it might be time to shake things up. Take a page from print's book by using one of these classic magazine content formats for your blog.
Must-Have New Tech Products That Will Make Your Life Easier
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure...