To remain relevant and viable, savvy business owners are examining different business models and approaches. That’s where direct to consumer marketing comes in.
Teamlancing is an effective way to manage projects and attract and secure larger clients. But if you’re used to working on your own, it can be an adjustment.
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
We’ve updated our running list of top marketing conferences with the latest info on which are still going on as planned — or entirely virtual.
From local search to lead generation, this handy list of content marketing statistics will help you make smarter decisions that get better results.
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.
Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
Now’s the perfect time to go on the freelance offensive. Here are 10 things freelancers can do to stay competitive in a shifting economy.
Need content? Not sure what to create? Here are 25 content types and how they can effectively mix into your content marketing plans.
A content plan isn’t a content strategy. Learn how they differ and see three sample scenarios in action at various budgets.
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
From coming up with a catchy name to getting the sound right, details matter when creating a podcast. Use this guide to ensure you hit all the components of creating a successful podcast.
Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?
