How to Develop Great B2B Buyer Personas (With Templates)
Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.
Blogging a Comeback: How We Rebooted Our B2B Blog From 3K to 50K+ Organic Monthly Pageviews (and Growing)
See the real numbers, strategies and timelines on how we’ve increased our organic B2B blog traffic from 3K to 50K+ sustainable pageviews per month (and still growing).
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
Key Takeaways From CMI’s Latest B2B Report
This week: Key takeaways from CMI’s latest B2B report; Pew Research sheds light on how we use social for news; plus new rollouts and updates from FB and IG.
How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn’s Matched Audiences.
[B2B Content Guide]: The Types of Content That Fuel Your Funnel
More leads, higher conversion, more repeat customers. Get up to speed on content types to fuel your marketing automation: blogs, ebooks, emails and more.
How to Leverage Content Marketing to Power Your B2B Funnel
Without great content, marketing automation is useless. Learn how content can power your funnel; which types of content to use in the stages of your funnel; how to get the most out of what you create; and how to amplify and promote your content. Length: 41 pages.
4 LinkedIn B2B Marketing Strategies That Work. No, Really.
If you’re a B2B marketer who’s looking to earn new business via LinkedIn, check out these author-tested tips from writer Jimmy Rodela.
5 Things Successful B2B Marketing Strategies Have in Common
Does your content marketing strategy hit these major points? Neal Schaffer gives tools and resources to make it happen.
Regain Customer Loyalty With Content — an Interview With Jay Baer
Jay Baer shares the number one thing you should do with your content right now and his advice for creating customer loyalty through content.
Top 25+ Social Media Marketing Tips and Monthly Updates
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
How Do You Know If Your Content Shift Should Be Temporary or Permanent?
Take a look at how brands shifted their content strategies during the pandemic — and find out how to know if any changes you made should be permanent.
Content Writers on How They Adjusted to a Teamlance Setup
Teamlancing is an effective way to manage projects and attract and secure larger clients. But if you’re used to working on your own, it can be an adjustment.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
9 Tools to Help You Create Interactive Marketing Content
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.