Blog Contributor Guidelines

The ClearVoice blog is a destination for people looking to create better content, more content, in a more efficient manner.

Are we picky about what we publish? Yes, we are. There’s enough mediocre content out there. Please read these guidelines thoroughly before reaching out to us about writing opportunities.

Who we are

ClearVoice makes software for content creation and management. Lots of companies do that, but we’re the only end-to-end solution complete with insight tools, project management tools and an integrated freelancer marketplace. Their software enables you to do one leg of the journey; our software enables you to do it all, from ideation to publication.

What our blog is

We’re building a comprehensive resource for companies looking to take their blog from good to exceptional. We publish original content that educates and empowers our audience (more on our target audience below).

Nobody’s hacking anything here. People come to us with problems to solve, and we give them real, practical advice that a hundred other blogs haven’t already published.

What our blog is not

We don’t publish 101-level content. Our readers already know the 101 stuff. You won’t find “10 Reasons Your Business Needs a Blog” on our site — our audience knows why they need a blog. Think more advanced, mid-level content.

Our audience

  • The audience is people on midsize marketing teams (3-10 people) at midsize companies (those with revenue from $10 million to $1 billion annually)
  • They are content strategists, editors, digital marketers and community managers, all the way up to the director of content, chief marketing officer and CEO
  • They’re looking for ways to improve and optimize their content production and distribution

Here’s what we publish

Your post can be thought leadership, a how-to guide, a roundup of resources, a listicle or an interview… it can be data-driven or graphics-driven… as long as it is high-quality and well-written.

Please note: If you plan on writing about a well-worn topic, make sure you have a new insight or angle to add to the conversation.

The topics we cover include:

  • Content strategy
  • Distribution and promotion
  • Process and workflow
  • Influencer marketing
  • Metrics and ROI
  • Managing the freelancer relationship
  • Writing and editing
  • Social media
  • Trends, news and observations of the industry
  • Insights, interviews, Q&As and profiles of industry leaders

We want your…

Experience. Tell us what you did, show us the results you got and give real-world examples, like in this post:

Expertise. Our readers are looking for detailed, expert instruction with lots of screenshots. Here’s a great example:

Passion. Take a stand, have an opinion, get excited, tell us how you feel. For example:

More examples of posts we like

Voice & tone

Our voice is smart, confident and helpful. Our tone is friendly, familiar and approachable. Don’t be afraid to show us your personality. Have fun with it.

Do these things. Seriously.

1. Back up your points. Include verifiable statistics from trustworthy, authoritative sources that lend credence to your article. Include all sources in the body of your post. Provide proper attribution, including the URLs of your sources. Use recent stats and sources, too — nothing older than a couple years, please.

2. Give ’em something useful. Make sure there are clear, actionable takeaways for the reader. Offer tools, templates, checklists and resources.

3. Cut the fluff. Good writing is clear and concise; please make every word of your post count. Cut what’s redundant or does not add value to your copy. Don’t state the obvious. For more guidance here, read this Dear Megan post.

4. Break it up. Include at least two subheads (H3) in your article to break the content up into digestible sections for the reader. Include bulleted lists, make key words or phrases bold where appropriate, and otherwise break up walls of text. Make it skimmable and pleasing to the eye.

Do these things, too

  • Use AP style
  • Turn in 100 percent original content (we use Copyscape to check this)
  • Write in the active voice
  • Refer to the reader in second person (“you”)
  • Submit screenshots, attributed images, embedded video and other media that complements or demonstrates your points

Don’t do these things

  • Don’t be spammy or overly self-promotional. And if you have a relationship with a tool or resource listed, disclose it.
  • Don’t use jargon, buzzwords or clichés. Yuck.
  • Don’t cite, mention or link to any of ClearVoice’s competitors.
  • Do not use Wikipedia as a source. Here are 10 reasons why.

One last thing

The word count is a minimum; feel free to go over. As long as your copy is clear and compelling, use as many words as you need.

Wait, really, this is the last thing

ClearVoice reserves the right to link to on- and off-page content as it provides value to the reader. We may also include CTAs to access ClearVoice assets such as email newsletters, ebooks and whitepapers.

Questions? Want to pitch us? Awesome. Email managing editor Megan Krause at mkrause@clearvoice.com.