Lena Katz

Lena Katz

Lena Katz's credits as a development producer, casting producer and locations manager include cable TV (WEtv, Revolt, HGTV), and digital-first productions (WhaleRock, mikeroweWORKS, Tastemade). She worked directly for major brands including Suzuki, Hormel and Brown-Forman. Learn more about her company at Variable Content.

Five Ways to Spot Fake Followers and Artificial Influence That Could Sink Your Influencer Campaign

Five Ways to Spot Fake Followers and Artificial Influence That Could Sink Your Influencer Campaign

Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all...

Instagram’s New Sponsored Content Feature Is Here: What It Means for Marketers (Rejoice!)

Instagram’s New Sponsored Content Feature Is Here: What It Means for Marketers (Rejoice!)

San Francisco-based tech adviser Hung Doan helps de-mystify Instagram's new sponsored content feature and how it can help marketers, in turn, de-mystify the value...