Gregg Rosenzweig

Gregg Rosenzweig

As a journalist, copywriter and branded content expert for almost two decades, Gregg Rosenzweig has worked creatively with Fortune 500 brands, advertising agencies and leading digital media outlets. Follow him on Twitter.

Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 1)

Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 1)

We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to...

Four Branded Content Campaigns That Just Worked — And Why

Four Branded Content Campaigns That Just Worked — And Why

So, what does a successful branded content campaign look like? Gregg Rosenzweig, an expert who's dealt with hundreds of RFPs (requests for proposals) from...

Interview With Kristina Halvorson: Creating Successful Content CMOs Care About

Interview With Kristina Halvorson: Creating Successful Content CMOs Care About

Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies....

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too....

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to...