Britt Skrabanek

Britt Skrabanek is the Co-Owner and Principal Consultant at Superneat Marketing. Armed with content and branding strategy, she’s on a mission for the greater good of every business. She lives in Portland, Oregon, where she is working on her fourth novel. Follow her on Twitter.

What Is a Content Vision & How Do You Create One? (Part 3)

What Is a Content Vision & How Do You Create One? (Part 3)

It’s good to hit the pause button and ask ourselves why we are putting content out there. So... why are YOU creating content? This...

What’s the Difference Between a Mission and Vision Statement? [With 25 Examples] (Part 2)

What’s the Difference Between a Mission and Vision Statement? [With 25 Examples] (Part 2)

A lot of companies make the mistake of using the mission and vision statement interchangeably, but there's a difference. Both are important to a...

How Agencies Can Wrangle the Chaos of Growth by Consolidating Martech [SlideShare]

How Agencies Can Wrangle the Chaos of Growth by Consolidating Martech [SlideShare]

Need to simplify your agency's tool set so you can amplify output? Stop wrestling with tool consolidation and reap the benefits. Plus, review a...

How to Reignite Your Social Media Strategy With Great Storytelling [SlideShare]

How to Reignite Your Social Media Strategy With Great Storytelling [SlideShare]

Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.

Why Is Storytelling Important? You Want Your Brand to Be Remembered

Why Is Storytelling Important? You Want Your Brand to Be Remembered

We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand....

Content Types: Aligning What You Create With What Your Buyer Wants

Content Types: Aligning What You Create With What Your Buyer Wants

"What types of content should I be posting? How do various types of content generate leads?" Marketing consultant Britt Skrabanek helps map out content...

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Storytelling isn't a buzzword. It's the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get...

Build Value With These Bright Methods for Content Curation

Build Value With These Bright Methods for Content Curation

Is your brand creating content but not curating it? There are numerous benefits to content curation, and even more ways to do it. Britt...

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

This Is the Key to Moving Your Blog Subscribers Closer to Close

This Is the Key to Moving Your Blog Subscribers Closer to Close

Personalized content. You'll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers' interests and stage. Britt...