Ben Beck

Ben Beck

Ben Beck loves working at the intersection of technology, security and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the State of Utah, he has learned the value of entrepreneurial thinking and smarter marketing. Connect with him on LinkedIn.

Customer Retention Marketing: Tools for Building Online Courses for Under $400

Customer Retention Marketing: Tools for Building Online Courses for Under $400

Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch...

Customer Retention Marketing: Create a Course

Customer Retention Marketing: Create a Course

Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.

How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences

How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences

Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn's Matched Audiences.

Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month

Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month

Martech expert Ben Beck shares how he used Crowdfire's recommendations to go from 80 to more than 2,200 Twitter followers in only 5 months.

How to Set Up Robust and Free Live Website Chat in Less than 15 Minutes

How to Set Up Robust and Free Live Website Chat in Less than 15 Minutes

Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of...

How to Increase Webinar Attendance With Your Own Concierge Chatbot

How to Increase Webinar Attendance With Your Own Concierge Chatbot

Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks...

Amplifying your Employee Advocacy Voice with Smarp, Sociabble, and SOCXO

Amplifying your Employee Advocacy Voice with Smarp, Sociabble, and SOCXO

In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true...

Influencer Marketing Gamification: How to Use Promoto

Influencer Marketing Gamification: How to Use Promoto

Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of...

A Simple Guide to Influencer Marketing Technology

A Simple Guide to Influencer Marketing Technology

Influencer marketing continues to grow in popularity and, with technology, in effectiveness. But before you go hog wild, reset your expectations with Ben Beck's...