Ben Beck

Ben Beck

Ben Beck loves working at the intersection of technology, security and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the State of Utah, he has learned the value of entrepreneurial thinking and smarter marketing. Connect with him on LinkedIn.

Influencer Marketing Gamification: How to Use Promoto

Influencer Marketing Gamification: How to Use Promoto

Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.

Online Community App Comparisons: Lithium vs. Influitive vs. Higher Logic [Graded Results]

Online Community App Comparisons: Lithium vs. Influitive vs. Higher Logic [Graded Results]

Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of...

A Simple Guide to Influencer Marketing Technology

A Simple Guide to Influencer Marketing Technology

Influencer marketing continues to grow in popularity and, with technology, in effectiveness. But before you go hog wild, reset your expectations with Ben Beck's...

10 Essential WordPress Plugins for Marketing Technology Professionals in 2017

10 Essential WordPress Plugins for Marketing Technology Professionals in 2017

Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?

Seven of the Best White Label Tools for Your Marketing Agency

Seven of the Best White Label Tools for Your Marketing Agency

Need to leverage more services to broaden your appeal and value for clients? Martech expert, Ben Beck, lines up some of the best white...

How to White Label Marketing Tools for Your Agency Use

How to White Label Marketing Tools for Your Agency Use

Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to...

6 Key Updates That Will Make You Consider Chatbot Marketing

6 Key Updates That Will Make You Consider Chatbot Marketing

Right now, the chatbot revolution is happening, and it's just in its infancy. Beat your competition with the most important updates in Facebook Messenger...

Martech Head-to-Head Comparison: Wix vs. Squarespace vs. Weebly

Martech Head-to-Head Comparison: Wix vs. Squarespace vs. Weebly

In today's #MarTechMonday post, Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Keep reading...

MarTech How-To Guide: 7 Ways to Seize Your Share of Voice Search Web Traffic

MarTech How-To Guide: 7 Ways to Seize Your Share of Voice Search Web Traffic

Are you prepared for the growing boom of voice search? Get several tips that will help you leverage martech and voice search marketing best...

The Top 30 Content Creation Tools of 2017

The Top 30 Content Creation Tools of 2017

Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost,...